LOOP Broadway, 37th & 38thGarment District Plazas Broadway, Between 41st Street & 36th Street
Light up the night on Broadway with our latest exhibit, LOOP, an immersive art installation that invites the public to bring animated flipbook-style musical movies to life by activating large, retro-futuristic cylinders.
LOOP is making its U.S. debut on the Garment District pedestrian plazas on Broadway from West 37th to West 38th Streets, with six cylinders. The installation is free and will be open to the public through March 31st.
Inspired by the zoetrope, an optical toy invented in the 19th century, LOOP creates animated fairy-tale loops. The public can activate the large-scale cylinders by sitting inside and working together to pump the lever. Once the cylinders begin to spin, each will light up and play musical movies that are inspired by 13 fairytales, accompanied by a flickering strobe effect. The speed of the images, frequency of the lights, and tempo of the music are determined by how fast the participants move the lever.
The installation was created by: Olivier Girouard (Ekumen) and Jonathan Villeneuve (concept and execution), Ottoblix (animations), Generique Design (industrial design), Thomas Ouellet Fredericks (electronic design), Adsum Lab (technical support), Jérôme D. Roy (mechanical consultant), and Dominic Thibault (audio programming). The modules are seven feet in length, three feet in width and nine feet in height. LOOP was first presented as part of the 7th edition of Luminothérapie at the Place des Festivals in the Quartier des Spectacles in Montreal in 2016
"It is wonderful to see that the artworks and installations by artists and creators who work with the Quartier des Spectacles Partnership are providing inspiration for cultural districts elsewhere. We applaud their excellence and boldness,” said Mr. Pierre Fortin, executive director of the Quartier des Spectacles Partnership. “The Partnership is known for its innovative character, and it has emerged as a leader in the design and animation of open-air sites. We thank the Ville the Montreal for having decided to invest in programming for its public spaces.”
LOOP is part of Garment District Art on the Plazas, a year-round public art program made possible through Arterventions, a subpart of the New York City Department of Transportation’s Art Program. The Garment District Alliance and DOT Art work closely to coordinate and install exhibits and individual pieces, which enhance public plazas and make them even more welcoming to New Yorkers and visitors.