A glimmering winter kaleidoscope has come to the Garment Distrist with Prismatica, an immersive art installation comprised of 25 pivoting prisms that reflect the colors of the rainbow. As pedestrians walk through the exhibition, the six-foot-tall, multi-colored prisms fill the plazas with reflections and musical sounds, creating an ever-changing light show.

Located on Broadway between 39^th and 40^th Streets, Prismatica is free and will be available to the public through January 30^th. In collaboration with The Québec Government Office in New York, the we will be kicking off  unveiling with fresh Canadian maple syrup taffy made by Chef Dominic Sylvain at the Cabana a Sucre, a pop-up sugar shack

The interactive installation creates an enchanting atmosphere along the plazas, putting visitors at the center of the experience. Glimmering by day and atmospheric by night, the prisms are six feet tall, made of panels covered with a dichroic film that reflect the colors of the rainbow, and emit light and a variable-intensity soundtrack of bell sounds when rotated.

Prismatica was created by RAW Design in collaboration with ATOMIC3, with Dix au Carré leading the sound design, lighting design by ATOMIC3 and Jean-François Piché, and production and technical direction by ATOMIC3 and Louis Héon. It was first presented as part of the fifth edition of Luminothérapie in 2014-2015, at the Place des Festivals in Montreal’s Quartier des Spectacles.

The installation is part of Garment District Art on the Plazas, a year-round public art program made possible through the NYC Department of Transportation’s Art Program (DOT Art). The Garment District Alliance and DOT Art work closely to coordinate and install exhibits and individual pieces, which enhance public plazas and make them even more welcoming to New Yorkers and visitors.

WABC: Walk through giant rainbow prisms in the middle of Manhattan
WCBS: Prismatica' Art Installation Opens In Garment District
NY1: Colorful Prisms Sparkle in Midtown
PIX11: Prismatica Exhibit in Garment District Creates Light Show
WNBC: New Art Installation Lights Up Midtown
1010 WINS: Prismatica 
6sqft: Walk through a kaleidoscope of rotating, glimmering prisms in the Garment District
Untapped Cities: Check out “Prismatica,” Giant Illuminated Prisms in the Garment District
Time Out New York: Giant illuminated rainbow prisms are being installed along Broadway
Time Out New York: The best things to do in NYC this week 
Time Out New York: The best things to do in NYC this weekend
Secret NYC: A Dazzling Prism Art Installation Is Coming To Midtown On Monday
MSN: Prismatica' Art Installation Opens In Garment District
Yahoo News: Prismatica' Art Installation Opens In Garment District
Narcity: The Streets Of NYC Will Be Illuminated By Colorful Kaleidoscope Prisms This Month
Mommy Poppins: Prismatica Lights Broadway With Rainbow-Filled Public Art Display
New York Metro Parents: Family Calendar: IN PERSON Prismatica
The Patch: Glimmering Prism Sculptures Unveiled On Broadway In Midtown
Times Square Chronicle: Enter The World of Prismatica 
ArtDaily: Giant rotating prisms transform Broadway in the Garment District into colorful winter kaleidoscope
City Guide: Things to Do This Weekend in NYC (1/15-1/18)
What Should We Do: Consider Your Week Planned: January 18–24
Gotham To Go: Prismatica Returns to NYC in The Garment District